Ladies, you may have never heard of Foxers, but someday soon you might be wearing a pair. The battle of the sexes has been just that- a battle for years. When it comes to undergarments there is no exception.
Foxers simply put- are boxer tops on women's underwear. Possibly giving you the advantage in showing us your underwear. We all know the days of showing us the backside of your thong is far over, but you can still be sexy, yet classy with a pair of Foxers.
April Spring who invented Foxers told Amore Magazine of her concepts origins
How did you come up with the concept?
While sitting at on outdoor café in Malaysia, my husband and I were having a fun conversation over whether women wanted their under garments to stick out above their jeans . My husband said most men believe that we intended to show our panties, but I thought this was not true. Then it came to me, if it’s OK for men to show their boxers, why not add the boxer top to women’s under garments to imitate the look and build on the style?
What is your product all about?
Fun, functional, fashionable, and sexy in one great quality product. We believe FOXERS is a great accessory, outer wear and underwear for all year and all body types. As I can afford the expansion I wish to add more sizes.
Who is your key target group?
Two target markets for women; 16 to 25 boy shorts, and 30 to 55 for the lace boxer; men's 18 to 30. That said we have a saying at FOXERS, “We sell by the inch not the age.” We have customers from 10 to 70 buying FOXERS and each loves them for their own reason.
Any thing unique or interesting about your product that you want to tell us that we may have not noticed?
FOXERS boxer band on all types of women's and men's styles of underwear, lounge wear, and swim wear is patent pending and just the beginning of a full range of apparel from the brand. FOXERS are being purchased by University book stores across the U.S. for a subtle way to show off their school colors and show their pride and support.
Where can we purchase the product?
At FOXERS.com and over 100 boutiques across the United States, Dubai, Canada, and preparing for several locations in Australia, Europe, and India.